May 28, 2015

75 Facebook Terms You Must Know

If you or your admins are new to Facebook, it’s good to get acquainted with these terms as soon as possible.


1. Account Settings: Your settings are used to manage basic account preferences. Here you can edit your name or email, change your notification preferences, turn on extra security features, and more.
2. App: Facebook Apps are created by third parties and add more features and functionality to your Facebook experience.
3. Badge: A Badge is a personalized box you create to share your Facebook profile, photos, or Page on other websites.
4. Chat: Chat is a feature that lets you send instant messages to your friends.
5. Event: Use the Event feature to organize events, gather RSVPs, respond to invites, and keep up with what your friends are doing.
6. Follow: Follow is a way to hear from people you’re interested in, even if you’re not friends. The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see.
7. Friend: Friends are people you connect and share with on Facebook. You can send as well as receive Friend requests from other Facebook members.
8. Groups: Facebook Groups make it easy to connect with specific sets of people, such as coworkers. They’re dedicated spaces where you can share updates, photos, and documents as well as message other Group members.
9. Like: Clicking Like is a way to give positive feedback and connect with things you care about. When you Like something, the action appears as an update on your Timeline. Liking a post means you were interested in what a friend was talking about (even if you didn’t leave a comment). Liking a Page means you’re connecting to that Page, so you’ll start to see its stories in your News Feed. The Page will also appear on your Profile, and you’ll appear on the Page as a person who Likes that Page.
10. Messages: Messages are similar to private email messages. They appear in your Facebook Inbox and can include text messages, chats, emails, and mobile messages from your Facebook Friends.
11. News Feed: Your News Feed is a constantly updating list of stories in the middle of your homepage. It includes status updates, photos, videos, links, App activities, and Likes from the people, Pages, and Groups you’re associated with.
12. Notes: The Notes feature lets you publish messages in rich-text format, giving you greater flexibility than simple updates allow. In addition to formatting your text, you can add photos and tag other people in your note.
13. Notifications: Notifications are updates about activity on Facebook. For example, you can be notified when an update is made to a Group you belong to or when someone accepts your Friend request. While you can’t turn off notifications entirely, you can adjust what you’re notified about and how.
14. Poke: People use the Poke feature when they want to get someone’s attention or say hello. When you Poke someone, they’ll receive a notification letting them know that they’ve been poked and by whom.
15. Profile: Your Profile is your collection of photos, stories, and experiences that tell your story. It includes your Timeline, profile picture, biography, and personal information. It can be public or private, but is only for non-commercial use.
16. Search: Search is a tool to find people, posts, photos, places, Pages, Groups, apps, and events on Facebook.
17. Social Plugins: Social Plugins are tools that other websites can use to provide people with personalized and social experiences. When you interact with social plugins, you share your experiences off Facebook with your friends on Facebook.
18. Tagging: A tag links a person, Page, or place to something you post, like a status update or photo. For example, you can tag a photo to say who’s in it or post a status update and say who you’re with or where you are.
19. Ticker: The Ticker is positioned on the right side of your homepage and is updated with your friends’ activities in real-time. You can use it to keep up with the latest news as it happens, listen to music with your friends, or hover over a story to join in the conversation.
20. Timeline: Your Timeline is where you can see your posts or posts you’ve been tagged in displayed by date. It’s also part of your Profile.
21. Timeline Review: This is a tool that lets you approve or reject posts that you’ve been tagged in before they go on your Timeline. When people you’re not friends with tag you in a post, they automatically go to Timeline review.
22. Top Story: Top Stories include the stories published since you last checked News Feed that Facebook’s algorithm thinks you’ll find interesting. These items might be different depending on how long it’s been since you last visited your News Feed.
23. Trending: Trending shows you a list of topics and hashtags that have recently spiked in popularity on Facebook. This is a personalized list based on your location, Pages you’ve liked, and what’s trending across Facebook.

Pages Definitions

Facebook Page terms
Although your Facebook Page is just one of many aspects of the social network, it has a lot of its own terminology and features. This section focuses on the most important terms that you and your team need to know.
24. About Section: This section contains basic information that’ll help visitors quickly learn about your Facebook Page. Different types of basic information will appear in your Page’s About section depending on your Page’s category.
25. Activity Log: The Activity Log helps you manage your Page’s Timeline. It shows you a complete list of posts and comments by your Page, including posts you’ve hidden. Only people who help manage your Page can see the Activity Log.
26. Boost Post: Boosted posts appear higher in News Feed so there’s a better chance that your audience will see them. You can boost any post you create on your Page, including status updates, photos, videos, and offers. The cost to boost a post depends on how many people you want to reach.
27. Check-ins: This action announces a person’s location to their Facebook friends. If your Page includes an address, it will appear in a list of possible locations to check into when people are nearby. Once someone has checked in, a story (definition below) will be created in their friends’ News Feeds.
28. Cover Photo: This is the large picture at the top of your Page. All cover photos are public, which means that anyone visiting your Page will be able to see it. Best practices include using a unique image that represents your brand.
29. Liked by Page: This section features all of the other Pages that you, as the Page, Like.
30. Milestone: Milestones are a special type of Page post that lets you highlight key moments on your Page’s Timeline. You can use milestones to share important events that tell the story of your Page is about.
31. Offer: Certain businesses, brands, and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they’ll receive an email that they can show at the Page’s physical location to get the discount.
32. Page: Facebook Pages help businesses, organizations, and brands share their stories and connect with people. Like profiles, you can customize Pages by posting stories, hosting events, adding apps, and more. People who like your Page can get updates in their News Feeds.
33. Page Admin: When you create a Page, you automatically become the Page’s admin, which means only you can change how the Page looks and post as the Page. You can then assign roles to other people to help you manage your Page.
34. Page Roles: There are five different roles for people who help manage Facebook Pages. These roles include admin, editor, moderator, advertiser, and analyst. Any person assigned to these roles will log into their own personal accounts and work on the Page from there.
35. Pin to Top: Any post that you pin will move to the top of your Page’s Timeline and a “pinned” icon will appear in the top-right corner of the post. Your pinned post will stay at the top of your Page’s Timeline for seven days. After that, it’ll return to the date it was posted on your Page’s Timeline. Only posts created by your Page can be pinned; posts that other people add to your Page aren’t supported by the feature.
36. Post Attribution: Your posts, Likes, and comments on your Page’s timeline will be attributed to the Page itself — even if you’re logged into Facebook as yourself and not the Page. Whether you’re creating a post or scrolling through News Feed, you can choose to act as a Page or as yourself from a convenient drop-down box.
Under Page Settings > Post Attribution, you can change the default to post as the individual rather than the Page. With this enabled, when anyone who manages your Page creates a post or comments, it’ll be attributed to that individual rather than the Page.
37. Posts to Page: Posts to Page are any posts made to your Page by someone other than an admin. This way, your Timeline will showcase messages and content from your brand only. Any questions or feedback from customers will be found in the Posts to Page section on the left-hand side of your Page.
38. Suggested Edits: People viewing Pages with locations that they can check into may see the option to suggest edits. This lets people suggest information that might be missing, such as a category, phone number, or address. If multiple people make the same suggestion, this information can be added to your Page to help other people find it. Page admins can confirm or remove information that’s been suggested.
39. Tabs: These are sections that come with your Page when you create it. They keep your Page organized and help people see specific content types, like photos and events.
40. Verified Page: Some Pages and profiles are verified by Facebook to let people know that they’re authentic. These can include celebrities and public figures, global brands and businesses, and media. Once verified, you’ll see a blue badge next to your Page’s name.

Insights Definitions

Facebook Insights Audience Terms
While Facebook Insights is similar to traditional web analytics data offerings, some of the terminology is unique to the platform. To make sure you’re not confused by any of the information you find in your Insights data, the following definitions should help make things more clear.

Analyzing Your Audience

From demographic characteristics to where they were before they came to your Page, Facebook Insights offers you a wide variety of metrics to help you analyze your Page’s audience. The following terms will help you understand what the data provided through Insights means so you can use it more effectively.
41. Cities/Countries: This is the number of people who saw any content about your Page grouped by country or city, based on IP address.
42. Daily Active Users: This metric is the number of people who have viewed or interacted with your Facebook Page on a specific day. It’s categorized by the type of action they perform.
43. Engaged Users: This is the number of engaged individuals who have clicked anywhere on one of your Facebook Page posts. For example, someone could have Liked one of your posts, commented on it, or shared it.
44. External Referrers: External referrers are the number of views your Facebook Page received from website URLs that aren’t part of Facebook.com.
45. Fans: In Page Insights, and other places on Facebook, “fans” is another way to refer to the people who Like your Page.
46. Friends of Fans: This shares the number of unique individuals who are friends with people who Like your Facebook Page. These people represent the total potential reach of content you publish to your Page.
47. Gender and Age: These demographic metrics detail the percentage of people who saw any content about your Page for each age and gender bracket, based on the information people enter in their personal profiles.
48. Language: This is the number of people who saw any content about your Page grouped by language, based on default language settings.
49. Like Sources: This is the number of times your Facebook Page was Liked, categorized by where the Like occurred during a specific date range. This lets you see whether the Likes come from your Page itself, from your website, or from other sources.
50. Monthly Active Users: This is the number of people who have viewed your Facebook Page or interacted with it during the previous 30 days. By tracking this metric, you can determine the degree to which your Facebook influence fluctuates monthly or seasonally.
51. Net Likes: This is the difference between the number of people who have Liked your Page and the number who unliked it over a specific period.
52. New Likes: This total is the number of unique individuals who Liked your Facebook Page during a specific date range that you set yourself.
53. Organic Reach: Organic reach is the number of unique individuals who saw a specific post from your Page on their News Feeds, tickers, or directly on their Pages.
54. Other Clicks: This is a measurement of clicks not on the content of your Facebook Page post, but rather of clicks on the Page title or to “see more.”
55. Paid Reach: This is the number of unique individuals who saw a specific post from your Page through a paid source like a Facebook Ad or Promoted Post.
56. Post Reach: This is the number of people who have seen your post. You post counts as reaching someone when it’s shown in their News Feed. Figures displayed in Insights are for the first 28 days after a post was created and include people viewing your post on desktop and mobile.
57. Reach: Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.
58. Story: This term is used to reference the ways people can interact with your Page, including:
  • Liking your Facebook Page
  • Liking, commenting on, or sharing a post from your Page
  • Answering a question you asked on your Page
  • Responding to an event you posted on your Page
  • Mentioning your Page within their own posts
  • Tagging your Page in an uploaded picture
  • Checking in to or recommending your Page
59. Total Likes: This is the number of unique individuals who have clicked the button to Like your Facebook Page.
60. Total Reach: Total reach is the number of unique individuals who have actually seen any content related to your Facebook Page. This includes content published on your Page as well as Facebook Ads and Promoted Posts that lead people to your Page.
The sum of Post Reach won’t equal Total Reach because Pages can reach people through content other than posts. For instance, if someone visits a Page after searching for it, they’ll be counted in Total Reach but not Post Reach. Also, if someone sees more than one Page post, they’ll be counted in Post Reach for each post they see, but they’ll only be counted once in Total Reach.
61. Unlikes: This is the number of unique individuals who have unliked your Facebook Page during a specific date range.
62. When Your Fans Are Online: This shows you when the people who Like your Page are on Facebook content.
63. Where Your Page Likes Happened: This is the number of times your Facebook Page was Liked, broken down by where it happened. People can Like your Page using the Like button on your Page or from Page suggestions, ads, and stories about others who have Liked your Page.
64. Viral Reach: Viral reach is the number of unique individuals who saw a specific post from your Page through a story published by one of their Facebook friends.

Measuring Content and Engagement

It’s also helpful to learn which content you publish on your Page is most popular and creates the most engagement from your audience. The following Facebook terms explain some of the most popular Insights metrics that you can use to measure content performance and engagement levels.
65. Audience Retention: This metric details views of your video at each moment as a percentage of all views, including videos shorter than three seconds.
66. Daily Page Activity: This breaks down the different ways people engaged with your Facebook Page on a specific day other than by commenting on or Liking your posts. You’ll be able to see when fans post to your Page, upload photos or videos to your Page (if enabled), write reviews, or mention your Page in updates of their own or to friends.
67. Daily Story Feedback: This breaks down how people responded to your stories by engaging with them (through Likes or comments) or unsubscribing from them (which means your Page stories won’t appear in their News Feeds in the future), on a specific day.
68. Impressions: Impressions are the number of times a post from your Page is displayed, whether the post is clicked or not. People may see multiple impressions of the same post. For example, someone might see a Page update in News Feed once, and then a second time if their friend shares it.
69. Media Consumption: This is the number of times a piece of media content that you published on your Page – including a video, photo, or audio clip – is clicked and viewed on a specific day.
70. Page Content or Post Feedback: This is the number of Likes and comments on stories published in your Page’s News Feed during the time period you select.
71. Page Views: Page views are the total number of times your Facebook Page was viewed during the time period you select.
72. Pages to Watch: This helps you compare the performance of your Page and posts with similar Pages on Facebook.
73. Post Views: Post views are the number of times a story published on your Facebook Page News Feed was viewed during the time period you select.
74. Tab Views: This is the total number of times each tab in your Facebook Page was viewed when people were logged in to Facebook during the time period you select.
75. Video Views: This is the total number of times a video posted by your Page was viewed for three seconds or more.
Source: Sproutsocial 

May 26, 2015

11 Types of Facebook Ads

Ad Types for Each Objective
Before we create our first campaign, it’s crucial to better understand the different Facebook ad types.
Throughout the years, Facebook has carefully adjusted its advertising offering to better suit the needs of its users. Whatever your campaign’s objective is, there’s a type of ad for it!

Traffic and Leads for Your Website
One of the most common purposes of Facebook Advertising is driving traffic to your website. This can be either to increase your site’s overall reach or to send users to a dedicated landing page and have them buy your product, sign up for a newsletter, or participate in some other kind of lead generation. Here’s a breakdown of which Facebook ad types best suit your specific needs.


Likes & Engagement for Your Page
All Facebook ad types are great for Facebook Marketing. You can use them to increase the number of Likes on your page and to increase the reach of the content you post there. 

Due to recent updates, the usual post on your page will only organically reach an average of 2-6% of your fan base. Promoting your posts is a great way to be sure that all your fans see your message.

Installs for Mobile or Desktop Apps
Since the launch of its mobile application, Facebook has become one of the biggest players in the mobile advertising space. Mobile App Install ads present a unique opportunity to bring in new mobile app users on both Android and iOS.

Recently, Facebook also introduced a new Ad Type to drive usage to your Facebook App inside Facebook. If you’re trying to promote your mobile app, these ad units are designed for that specific purpose.

Visitors for Your Store or Event
Let’s close our roundup of Facebook ad types with two units well suited to drive visitors to your physical event or store. It’s always more complex to measure results for offline promotions, but if used correctly and targeted well, these ads can perform really well.

Source: Adespresso.com

May 22, 2015

[INFOGRAPHIC] 7 Success Factors of Social Business Strategy


Here are the 7 key factors that impact the success of your social business strategy.

1) Define business goals

Figure out your business objectives. It is imperative that your strategy be built around your business goals. Starting off on the right foot means defining goals up front and ensuring that stakeholders at different levels and across departments are aligned towards those goals.

The second step is to define key performance indicators (KPIs) and metrics that go beyond engagement data sets. For example, take likes, comments, re-tweets, reach, views and the alike, and map these to tangible business outcomes such as revenue generation, brand reputation and cost savings.

Bonus points for teams that can start correlating sentiment and share of voice in social media against business impact on revenue, support and retention.

2) Establish a long-term vision

There is tremendous advantage in knowing where we are going. It's not just enough to have goals in place; you also need to have a long term vision that communicates to everyone within the organization on why this journey is taking place and the value it brings.

It is imperative to define this vision for future employees, customers, and partner relationships and social experiences that will come about as a result of this holistic strategy. It provides a direction and a purpose to every stakeholder. In order to establish a vision, social executives must understand their role in a social business.

3) Ensure executive alignment and support

Executive support is imperative to the establishment and on-going execution of a social business strategy. Social often exists in its own marketing silo. But at some point, business collaboration must extend beyond marketing or social customer care and pervasively reach throughout the entire ecosystem. When every voice is heard in the seams of the organizational fabric, you have achieved a holistic adoption of social. Executive sponsorship is necessary to do this, and to also align collaboration with tangible business objectives.

Additionally, speaking the language that matters to executives is the only way to ensuring program support, therefore allowing sustainable budget and resources to scale social within the organization. I recently wrote about the importance of social executive support.

4) Define the strategy roadmap and associated initiatives

Once you have your vision and you are in alignment on your business goals, you need a detailed plan that outlines each step required to build your social business. Ideally, it should outline the next 3 years with focus on initiatives that one can execute in a proficient manner immediately, along with prioritization based on business value.

5) Establish governance and guidelines

Develop one coherent social governance model that outlines and defines stakeholders that are responsible for the strategy, management and development of an infrastructure to support your social business strategy.

Ideally, a corporate hub is established by the social media strategist with representation from each business unit to initiate enterprise priorities, guidelines and processes along with specific roles and responsibilities. One should also invest in formation of a Social Media Center of Excellence (CoE) which ensures a systematic strategy and allows sustainable scalability across the organization.

6) Secure staff, resources and funding

The most important aspect of a successful social business strategy is talent. It is important to get the right people with the right mindset onto the core team to make this work. Determine where resources are best applied in the present and the future. Ideally, your corporate strategist and their teams should have proficient background in dealing with emergent technologies and approaches.

Think deep about your strategic relationships across your agency, vendor and partner networks. It is recommended and perfectly fine to rely on capable external partners in the initial phases when marketing efforts are being amplified and internal skills are limited.

As a CMO, I am more interested in my talent's ability to adapt and forecast the future working models than their ability to sell me their traditional past successes. Invest in the ability to train your staff on vision, purpose and business value creation along with an appropriate metrics/reporting structure to ensure a uniform approach across the business.

7) Invest in technology platforms that evolve

Avoid the shiny object syndrome that is often seen in marketing departments all across the industry. Avoid new technologies and investment in the latest tactics prior to having a coherent and a holistic social business strategy, roadmap and alignment in place. Often times, technology choices of yesteryear don't scale well into the future state of a social business. Smart executives and strategists always pick technology last.

One way of tackling this issue is to align with technology vendors who share their product roadmaps with you so that one can easily evaluate if they will meet your organization's future state.

Enterprise social is often misunderstood by the masses as an easy, simple, in the moment kind of an activity. 

Source: Huffingtonpost

May 16, 2015

The Most Popular Hashtags on Instagram


Hashtags were created by Twitter as a means of organizing content and now are found on many social media channels like Google+, Tumblr, Pinterest, Instagram and others. Using hashtags on Instagram and elsewhere helps users tag content of a particular subject with the # symbol to organize and categorize messages or photos.

Hashtags are beneficial to use on Instagram and other channels when used correctly; make sure to follow these rules.

If your Instagram account is public, anyone searching for a hashtag you used will be able to see your content. This is one method of gaining more engagement for your photos and more followers for your account.

Don't overuse hashtags with your photos, make sure to use three to five max per photo.
Only use hashtags that are relevant to your photo, don't use them to only gain more likes or followers. This can quickly become a spam tactic if abused.

With these rules in mind, using hashtags can be a useful tactic to create a more engaging experience with your Instagram photos. Now the question is, which hashtags should you use on your photos organically that are the most popular and most often searched? Using data compiled by Instagram management platform Webstagram, here's the list of top 100 most popular hashtags on Instagram as of today. Take a look and see which hashtags can be naturally incorporated into your photos.

1. #love - 143,817,139 photos
2. #instagood - 97,570,915 photos
3. #me - 80,693,198 photos
4. #tbt - 75,411,509 photos
5. #cute - 75,047,873 photos
6. #photooftheday - 70,995,806 photos
7. #instamood - 64,925,462 photos
8. #beautiful - 54,570,181 photos
9. #picoftheday - 53,776,027 photos
10. #igers - 52,997,258 photos
11. #girl - 52,960,538 photos
12. #instadaily - 51,313,415 photos
13. #iphonesia - 51,124,375 photos
14. #follow - 46,372,281 photos
15. #tweegram - 44,656,230 photos
16. #happy - 43,360,681 photos
17. #summer - 42,718,347 photos
18. #instagramhub - 42,101,798 photos
19. #bestoftheday - 40,202,550 photos
20. #iphoneonly - 39,287,795 photos
21. #igdaily - 36,932,129 photos
22. #fashion - 35,815,277 photos
23. #webstagram - 35,073,684 photos
24. #picstitch - 34,965,202 photos
25. #nofilter - 34,196,209 photos
26. #sky - 33,913,231 photos
27. #jj - 33,899,949 photos
28. #followme - 33,865,057 photos
29. #fun - 33,069,338 photos
30. #smile - 30,236,252 photos
31. #like - 29,636,123 photos
32. #pretty - 27,687,567 photos
33. #sun - 27,583,417 photos
34. #food - 27,409,451 photos
35. #instagramers - 26,197,524 photos
36. #friends - 26,182,561 photos
37. #lol - 24,989,254 photos
38. #hair - 22,859,451 photos
39. #bored - 21,586,314 photos
40. #swag - 21,569,900 photos
41. #cool - 21,370,212 photos
42. #funny - 20,780,049 photos
43. #onedirection - 20,410,001 photos
44. #life - 20,334,119 photos
45. #nature - 20,266,828 photos
46. #family - 19,848,462 photos
47. #christmas - 19,542,006 photos
48. #my - 18,660,172 photos
49. #blue - 18,489,451 photos
50. #pink - 17,953,933 photos
51. #dog - 17,943,442 photos
52. #beach - 17,670,037 photos
53. #art - 17,538,396 photos
54. #hot - 17,384,494 photos
55. #tagsforlikes - 17,089,894 photos
56. #photo - 16,794,388 photos
57. #amazing - 15,979,281 photos
58. #repost - 15,893,445 photos
59. #girls - 15,820,604 photos
60. #instahub - 15,466,981 photos
61. #sunset - 15,426,384 photos
62. #party - 15,419,737 photos
63. #awesome - 15,292,933 photos
64. #red - 15,223,775 photos
65. #baby - 14,963,775 photos
66. #statigram - 14,813,215 photos
67. #black - 14,756,443 photos
68. #versagram - 14,670,529 photos
69. #cat - 14,587,895 photos
70. #music - 14,582,697 photos
71. #instalove - 14,561,589 photos
72. #likeforlike - 14,451,644 photos
73. #night - 14,371,566 photos
74. #followback - 13,602,164 photos
75. #throwbackthursday - 13,395,605 photos
76. #clouds - 13,228,789 photos
77. #white - 12,911,807 photos
78. #bestfriend - 12,393,864 photos
79. #yummy - 12,388,898 photos
80. #yum - 12,280,256 photos
81. #like4like - 12,151,613 photos
82. #textgram - 12,025,992 photos
83. #eyes - 12,014,859 photos
84. #green - 11,927,125 photos
85. #2012 - 11,722,646 photos
86. #sweet - 11,696,715 photos
87. #all_shots - 11,652,778 photos
88. #school - 11,642,671 photos
89. #igaddict - 11,568,790 photos
90. #style - 11,470,768 photos
91. #i - 11,304,169 photos
92. #beauty - 11,016,473 photos
93. #harrystyles - 11,009,421 photos
94. #instacollage - 10,942,042 photos
95. #jj_forum - 10,905,037 photos
96. #foodporn - 10,647,412 photos
97. #nice - 10,633,312 photos
98. #boy - 10,414,825 photos
99. #instago - 10,314,053 photos
100. #best - 10,271,100 photos

Here are lists of #Hashtags divided by the group:

Most Popular
#popular #instagood #iphonesia #photooftheday #instamood #picoftheday #bestoftheday #instadaily #igdaily #instagramhub #instacool #me #photo 

Fashion
#style #swag #fashion #pretty #instacool #instamood #iphonesia #fashionista #picoftheday #beauty #ootd #outfitoftheday #likeback #shopping #dress #fresh #instafashion 

Couple
#couple #boyfriend #girlfiend #love #instalove #happy #us #statigram #home #best #sweet #jj #perfect #loveyou #lovehim #loveher #bestoftheday #amazing

Bestfriends
#bestfriend #bestie #best #us #jj #a #friend #instagramer #goodtimes #likeback #jj_forum #to #cute #sisters #friendship #bestoftheday

Selfie
#selfie #me #i #a #instagood #ig #iphonesia #jj #likes #party #f4f #igers #picoftheday #photofotheday #cute #follow #follow4follow #bestoftheday #instalove

Business Hashtags
#business #jobs #sales #marketing #startup 

Tech
#iphone #techaddict #tech #technology #tagsforlikes #photooftheday #nerd #techie #gadgets #device #instagood #instatech #photooftheday #picoftheday

Followback
#teamfollowback #followback #instafollow #instagood 

IPhone Users
#iphone #iphonesia #apple #tech #love #photooftheday #instadaily

For Party People
#drunktexts #partyhard #crazy #craycray #partypeople #happy #fun #smile #photooftheday #cute #friday #drunk #beer #tgif #saturday #nightlife #lifeisgood

New Year 2015
#newyear2015 #wonderful2015 #begoodtome #newyears #newyear #newme #freshstart #followme #happy #instagood #follow #tagsforlikes

Food
#food #yummy #foodie #delicious #happy #instagood #foodoftheday #follow #tagsforlikes #foodgasm #tweegram #instago #tflers #yum #dessert #statigram #instalike #instamood

Fitness
#fitfam #instafitness #beastmode #gym #instafit #fitnessaddict #active #bestoftheday #instadaily #fitnessfreak #health #healthylife #eatclean #fitspo #abs #foodgasm #lifestyle #diet #instahealth #wellness #getmoving

Inspirational Quotes
#quote #quoteoftheday #goodvibes #quotes #inspire #igers #instalike #instadaily #all_shots #tweegram #repost #instagood #motivation #inspiration #determined #quotestagram #realifequotes #dreams

Truth Quotes
#truth #pinquotes #advicequotes #reality #quoteoftheday #quotes #quote #quotesdaily #quotestoliveby #instadaily #reminder #instaquote #lifeiswhatyoumakeit #staystrong #igers

Lyrics Quotes
#lyricsquote #lyrics #quoteoftheday #inspire #music #lyrics #songoftheday #lifequotes #tagsforlikes #typography #instaquote #statigram #photooftheday #words #igers

Source: Huffingtonpost, Twelveskip.com

5 Ways to Improve Your Facebook’s Organic Reach



Source: digitalinformationworld.com

May 13, 2015

7 Most Common SEO Mistakes


There are many different types of SEO mistakes that people make, and today I am going to outline the most common ones. These mistakes result because there are many different types of publishers out there, with greatly differing levels of knowledge and approaches. These fall into 4 different groups:

People who don’t really know what SEO is, so they don’t know that they should do something about it.
People who have bad information about SEO, so they do the wrong thing.
People who engage in SEO and knowingly violate Google’s Webmaster Guidelines.
People who understand SEO and attempt to abide by Google’s Webmaster Guidelines.

To make matters worse, people in groups 2 & 3 may publish a lot of content about SEO, how they think it should be done, and others read that and believe its good advice. Group 4 tries to correct that information, but someone trying to learn about SEO may be initially getting their information from the other groups. The result is a tremendous amount of confusion and mistakes.

The Top 7 SEO Mistakes

1. Fail to Configure Your Content Management System: There are lots of content management systems (CMS) or e-commerce systems out there that can be made friendly to SEO. However, all of them require some level of configuration, including WordPress, Drupal, Joomla, Magento, ATG, and more. Here is an example of the Yoast SEO plugin for WordPress:


Custom titles and descriptions per page are a common configuration requirement for all of these platforms, but there are often many more elements as well. These can include generating a site maps file, customizing URLs for search engine friendliness, eliminating duplicate content, and much more. Make sure to get information from your CMS provider on what the SEO configuration requirements are for their platform. If there is money being paid, make sure you have that in hand before you pay them. Here are some example guides that are good places to start:

WordPress SEO
Drupal SEO
Joomla SEO
Magento SEO
ATG SEO

2. Have Duplicate content: This problem has been around forever, and often results from sloppy coding or failing to configure your CMS, or just simply not realizing that dealing with it is important.

Duplicate content can be defined as having the same content, or nearly the same content, appear on two different URLs. For example, if your website returns the same content at http://www.yourdomain.com/page-17 and http://www.yourdomain.com/Page-17 and you have links implemented on your web site to both versions of the URL, that’s duplicate content. 

The bottom line is that this type of problem can cause search engines to rank your site lower, and therefore send you less traffic. You will need a technical resource help you deal with the problem, but the sooner you get them working on it the better!

3. Have Thin Content: This is defined as pages that simply don’t have a lot of text on them, or sites with lots of pages that are not that different from one another (even though they are not considered duplicates). Many types of sites can have this problem. This is a fictitious example of what might be considered a thin content page on an e-commerce site.


The complete lack of text is a killer on a page like this. When search engines encounter lots of these types of pages on your site they may conclude that your site is of poor quality. In fact, this is quite likely to happen. How does thin content usually happen? More often than not it is because a publisher has learned enough about SEO to realize that having pages for different topics can help attract more traffic, but they don’t put in enough effort into the pages they add to make them unique and valuable.

4. Act on Rumors: This happens to publishers who read something online that gives them inaccurate information about SEO. For example, you can find articles online that argue that Facebook Likes are used by Google as a ranking signal. This sounds like a great idea, but Google can’t actually detect Facebook Likes.

Sadly, these articles lead to people building out entire SEO strategies around Facebook Likes, and in fact purchasing them from 3rd party web sites that offer services to generate lots of Likes on your content. These people are wasting their money and their time.

How can you avoid this type of mistake? Make sure you figure out who the most credible sources of information are, and then apply your own critical thinking to the problem. Would it make sense for Google or Bing to rank your site more highly just because you bought 500 Likes from a 3rd party service? Of course not.

5. Lose Focus on the End User: This is a common scenario with people who learn some things about SEO, but they go too far with it. Suddenly, everything becomes about SEO. How can we tweak this page for SEO? How can we add 30 more pages to increase our SEO volume? And so forth. Soon, everything these publishers are doing is to try and get more traffic from Google.

It’s like anything else in life when you overdo it, the returns diminish rapidly, and eventually become negative. In addition, search engine algorithms change all the time, so it’s best to focus on what the search engines are really looking for, which is what web sites/pages which are the best results for them to provide users who enter in a given search query.

As a publisher, this is what you should focus on – making sure you provide your visitors with the best possible experience. Focusing on the end user is your best long term strategy.

6. Under Invest in SEO: Obviously, this happens with those who don’t really know what SEO is, or with those who may know about it, but they don’t understand how significant it can be. We still encounter web sites that have done a fantastic job, and may even have millions of visitors per month, but they have never done anything about SEO.

How can they have that much traffic then? It happens when they have addressed the user side of the equation really well. You might think they don’t have a problem given the seemingly large traffic numbers, but of course, if they resolve their SEO issues, their traffic could double.

Sadly, there are also those whose businesses never get off the ground at all because they ignore SEO.

7. Invest in SEO “After the Fact”: This is another ignorance based scenario. I have had people tell me that “we are working on launching our web site, and when we will done we will call you so you can add in some SEO”. A lot of times these are people that still think that SEO involves setting up title tags, keywords meta tags, and meta description tags. While title tags and meta description tags are important, keywords meta tags are not, and there are bigger issues to worry about in SEO.

These are issues like having a crawlable site architecture, eliminating duplicate content, configuring your CMS, and so forth. There is an old saying that applies very well here: “You can do it right, or you can do it over”. Waiting until you launch your site to start doing SEO could result in your having to make major changes to your site that would have been far easier to address if you had received SEO input before you wrote the first line of code.

What Does This Mean For Me?

We can summarize this in 4 points:

Learn Basic SEO Principles: You don’t need to become an expert if you employ one or can contract with one, but you should at least understand what it’s about and how it impacts your business.

Make End User Value Your Top Priority: This is critical. Take care of the end user first, and then make sure your site is implemented in an SEO smart way second.

Apply Critical Thinking and Avoid Gimmicky SEO: SEO fads almost always have their roots in myths. If an idea sounds too good to be true, it probably isn’t.

Get Expert SEO Advice When You Need it: High quality SEO does involve a fair amount of technical expertise, and it’s a different type of expertise than that found in your web developer. Make sure you have a trustworthy expert there to help you when you need it.

Source: Forbes