Feb 26, 2015

19 Free Social Media Analytics Tools for Marketers

1. Buffer

buffer analytics
With Buffer‘s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. My favorite feature—and one I’m always stoked to see!—is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance.

2. Followerwonk

followerwonk
One of our favorite Twitter toolsFollowerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.

3. ViralWoot

This Pinterest tool helps with much beyond analytics. You can schedule pins, promote pins, and gain new followers all through Viralwoot. The analytics on the free plan shows you new followers, new repins, and new likes, and paid users have the option to receive pin alerts when content from your website gets pinned.

4. Iconosquare

A complete Instagram management tool, Iconosquare includes a user-friendly Instagram analytics section that shows big-picture views of posts, likes, comments, and followers, as well as breakdowns for the last seven days or last month, plus scores for love (the likes on your photos), talk (the comments on your photos), and reach (how many likes come from outside your followers).
From the main analytics dashboard, you can click to receive a summary snapshot of your main stats sent to you via email.

5. Collecto

Another spot for Instagram stats, Collecto offers an overview of the main engagement stats for your account plus a quick view of your most liked, most commented, and most popular photos of all time.

6. Google Analytics

google analytics
The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social, and you can check out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on the goals and paths as well.

7. SumAll

sumall
The analytics at SumAll come from a huge number of assorted, connected apps. You can wire up your major social media accounts – Twitter, Facebook, Google+, LinkedIn, and more – and SumAll will send out a daily or weekly email with insights on how things have changed day-to-day and week-to-week. All the info is saved to a web dashboard, too, for easy viewing any time.

8. Quintly

quintly
Free plans on Quintly let you access analytics for up to three Facebook pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. When you add multiple pages, you can quickly see at-a-glance how the pages compare on the graphs.

9. Cyfe

cyfe
The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. Their social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow.

11. Tailwind

Another Pinterest-only too, Tailwind helps with optimization and scheduling of pins, and it gives you some keen insights into both your Pinterest profile and the Pinterest popularity of your website. Check out how many times content from your blog has been shared on Pinterest, and see which of your boards is most popular with followers.

12. Beevolve

The free plan at Beevolve lets you create and send social media messages with direct tracking on the dollars-and-cents ROI. Tell Beevolve how much it cost to create your content and how much you expect to receive per visitor, and Beevolve will handle the rest—sending the message, analyzing the response, and emailing you the report.

13. Keyhole

keyhole
For hashtag campaign tracking, Keyhole offers a wealth of statistics that can help you sort the popularity and success of a branded hashtag (or any other hashtag you choose). You can save a hashtag search so you can quickly and easily refer to it later on.

13. Klout

klout
Working with your profiles and pages across the major social channels, Kloutputs together a score from 0 to 100 on your influence on social media. One interesting aspect to note about the score is how the contributions break down across your various connected networks. With this, you can see which networks are making the biggest impact for you.

14. Riffle

The Riffle browser extension adds an overlay to the Twitter profiles you visit, showing stats like retweets per tweet and favorites per tweet as well as info on the top hashtags, mentions, and urls that appear in one’s Twitter timeline.

15. MyTopTweet

mytoptweet
A quick-and-easy Twitter analytics tool, MyTopTweet (from the creators of Riffle) shows you the top 10 tweets for any Twitter user you wish. The Top 10 is ranked according to number of retweets. It’s quite useful to see your own top tweets as well as the content that has done well for others in your industry.

16. HowSociable

Enter your brand name in the HowSocialble search box, and you’ll receive a social score for Twitter, Facebook, YouTube, and LinkedIn (more networks can be unlocked with a free or paid account). The score factors in activity around your brand name over the past seven days.

17. SocialBro

A fully-featured Twitter management tool, SocialBro offers a free plan for Twitter users with fewer than 5,000 contacts. With SocialBro insights, you can receive a report on the best time to tweet and community insights into the demographics of your followers. Paid plans offer further features like expanded analytics.

18. TweetReach

Type in any keyword, hashtag, or username, and TweetReach returns a snapshot of analytics on your search, including charts and graphs for reach, exposure, activity, and contributors. It’s quite useful for checking in on mentions of your Twitter username and tracking branded hashtags and industry keywords.

19. WolframAlpha Facebook Report

A fun tool built by the team behind the Wolfram Alpha search engine, the Wolfram Alpha Facebook Analyzer shows you all sorts of fun and useful demographic information for your Facebook profile.
Source: Bufferapp

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