Jul 26, 2016

Facebook Advertising Guide For Beginner

Since 2004, Facebook has grown a staggering user base, boasting over 1.23 billion active users at the end of 2013. So unless you’re selling one of the most niche products on the market, there is a very good chance that your target audience has a presence on the site.

Facebook has a number of different advertising solutions to help you effectively engage with your audience, but social marketers sometimes don’t know which of these solutions will work best for their brand. In this piece, we’ll guide you through determining which Facebook advertising solution is ideal for your situation.

The ideas here are all based on Facebook’s paid advertising solutions, so if you’re not quite ready for paid social ads, don’t fret; there are plenty of great tools out there that can help you maximize organic engagement with your customers.

How to Create Your Facebook Business Page
First and foremost, you need to create a Facebook business page if you’re going to advertise on the site. Once you’ve created the page, you can then create a brand persona on the site in order to provide your audience with a resource to learn more about and engage with your business. You can create the Facebook page for your brand. The first thing you’ll be prompted to do is choose a category for your business based on these 6 choices:
- Local Businesses or Places
- Companies, Organizations or Institutions
- Brands or Products
- Artists, Bands or Public Figures
- Entertainment
- Causes or Communities

To demonstrate the rest of this process, we will create a page. Once we’ve selected our category, Facebook will serve this prompt:

After you’ve uploaded your company’s profile photo and chosen whether or not to add your new brand page to your favorites bar, Facebook will then prompt you to start advertising your new Page.

It’s completely up to you whether or not you want to immediately begin paying to promote your page. If you decide to wait, you can always go back and start promoting it at any time. Next step is to click “Skip,” and voila! We have a brand new Facebook Page for your business.

How To Start Advertising Your Page on Facebook
There are two different options for creating a Facebook advertisement — the Facebook ads creator and the Power Editor. I would recommend using the Ads creator if you’re newer to the advertising platform. It lacks some of the functionality that Power Editor has, but it’s much simpler to get your first campaign off the ground.

Once you feel comfortable with creating Ads with the Ads creator, it could be time to move on to Power Editor. This tool has a handful of features not available in the Ads creator, such as:

  • Developing and advertising unpublished posts
  • Filtering your view by campaign, ad set or any tag you create
  • Creating bulk advertisements with the ability to import and export excel docs
  • Using the Audiences selection to make “Saved Target Groups,” “Custom Audiences,” and “Lookalike Audiences”
Choosing a Facebook Campaign Objective
Not all Facebook advertisements are created equal. Some of them are great for getting people to “like” your Page, some are great for getting your fans to engage with you on a more personal level, and some are great for prompting your audience to click a post that will send them to your website.

Here’s a full list of the different campaign objectives Facebook gives you to choose from.

  • Page Post Engagement: Promote your Page posts
  • Page Likes: Get Page likes to grow your audience and guild your brand
  • Clicks to Websites: Get people to visit your website
  • Website Conversions: Get people to perform certain actions on your site (requires adding a Facebook pixel to your site)
  • App Installs: Get people to install your mobile or desktop app
  • App Engagement: Get people to use your desktop app
  • Event Responses: Increase attendance at your event
  • Offer Claims: Create offers for people to redeem in your store
Shown below is how you choose your campaign type once you’re in the Ads creator.

It’s important to note that the objective you choose is done so on the campaign level, which means that if you decide you want to create a campaign to drive clicks to your site, all of your Ad Sets and advertisements must also target that same goal.

Choosing Your Campaign Budget
Once you’ve set up your Facebook campaign, you need to set up an “Ad Set.” The Ad Set lives directly underneath the campaign and is the place where you set the budget of how much you want to spend. Facebook recently changed it to where budgeting is done on the Ad Set level so that users can allocate certain amounts of spend to specific markets or objectives. A budget can be set on a daily or lifetime basis, and advertisers can also choose to pick their own advertisement start and end dates.

Choosing Your Facebook Audience
You can spend a ton of time and money creating an amazing advertisement with a beautifully designed image and great copy, but if you aren’t showing it to a relevant audience, then what’s the point? For this reason, Facebook is one of the best platforms out there for advertisers. It has a fantastic ability to segment an audience. The ability to target is done on the individual advertisement level, which is housed under the ad sets, which are housed under campaigns. Here are just a few of the ways you can segment an audience on Facebook.

  • Location
  • Age
  • Interests
  • Gender
  • Languages
  • Education Level
  • Relationship Status
  • Political Views
  • Whether or not they are connected to your page

Facebook also gives advertisers the ability to upload their own information in order to make Custom Audiences. With Custom Audiences you can target users by:

  • Email addresses
  • Phone numbers
  • User IDs
  • Mobile advertiser IDs
  • People who have visited your site
You can then take these Custom Audiences and have Facebook create “Lookalike Audiences” based on the demographics they all share.

Choosing a Placement for Your Ad
Now that you’ve decided which users you want to target and what you want them to do, it’s best to think of where to place your advertisement. There are three main locations on the site that you can choose to display your ad, each with their own pros and cons.

Facebook Newsfeed Advertisement
The News Feed post is the most prominent of the Facebook advertising placements. These ads show up seamlessly in a user’s feed along with the content that they see from their friends and the people that they follow. Though users are told it’s a sponsored update with a disclaimer saying “Sponsored,” the posts still seem genuine since they can be liked and commented on like any other post.

Facebook Mobile News Feed Advertisement
As most people know, a good amount of the world’s Internet traffic is shifting towards mobile devices. In fact, Facebook has stated that there were 1.01 billion mobile monthly active users on the social network as of March 31, 2014. With such a large user base, it would seem like advertising to users on mobile devices would be a given, right? The answer to that depends on whether or not your company has a mobile-friendly site. You wouldn’t want to pay to drive traffic to your site if they’re going to have a poor user experience, which is something all advertisers should bear in mind.

Facebook Right-Hand Column Advertisements
The advertisements on the right-hand side of the screen sit directly beneath the “Trending” topics section. These ads are actually currently in a state of change as Facebook is moving away from an advertising format with several ads per page to one with fewer ads of fairly larger sizes. Currently, there are six advertisements per page, but this new update would decrease that to two, giving advertisers more of a share of their users’ browsers.

Choosing a Facebook Ad Type
Now that we’ve got the finer details out of the way, let’s get to the heart of this post and talk about all of the different types of posts that are available to you as an advertiser. Below is a brief description of each type, as well as some suggestions from Facebook.

Page Post Engagement
This type of ad can boost a status, photo, video, website link or offer that you’ve already posted to a much larger audience to increase engagement (likes, shares and comments). These are the best types of ads to drive engagement on your posts. Check out this example that Facebook uses.

Recommended Creative:
90 text characters
Image ratio: 1:1
Image size: 1,200 x 1,200 pixels

Page Likes
Getting “Likes” on your Facebook Page can be a great thing for a few reasons. One, you establish a strong credibility on the social site, so when someone researching your company finds your page they see that you have a good amount of happy customers. The second great thing is that as soon as someone follows you, your company posts will sometimes show up in their News Feed free of charge.

You can create these ads with either the Facebook Ads creator or Power Editor. As the ad shows up in your audience’s right-hand sidebar or News Feed, it will also show all of the likes that your page has already earned, as well as any friends of that user who likes your Page.

Recommended Creative:
90 characters
Image ratio: 2.7:1
Image specs: 1,200 x 444 pixels

Clicks to Website
These are similar to page post engagement ads, but their main focus is to drive traffic to your website. These ads also have the functionality to click through right to your website and have an optional “call to action” button.

These ads do a great job of driving traffic to brands’ websites, primarily because the ad format has more copy to work with, and the image you choose will click right through to your website.

Recommended Creative:
Title: 500 characters (anything over is truncated)
Linked title: 1 to 2 lines
Domain link: 1 line
Description: 2-3 lines
Image aspect ratio: 1.91:1
Image specs in ad: 470 x 246 pixels

Website Conversions
In order to take full advantage of these particular ads, you need to add the Facebook Conversion Pixel (can be created in Power Editor) on your website. Once it’s there, you can tell Facebook what specifically you want to optimize your ads for, whether it be checkouts, leads or registrations. Imagine Sprout for instance: if a Facebook user were to make it all the way to our “Start a Free Trial” page and not convert, we could serve them an ad like this.

Recommended Creative:
Text: 90 characters
Link title: 25 characters
Image ratio: 1.91:1
Image specs: 1,200 x 627 pixels

App Installs/App Engagement
If you have a desktop or mobile application associated with your product you can then attach it to your company Page. Then you can create ads that encourage users to download your app.

These types of ads are perfect for companies like Sprout Social, where most of the value lies with people using apps.

Recommended Creative:
90 characters
Title: 1 line
App name: 1 line
Image aspect ratio: 1.91:1
Call to actions include: Install Now, Shop Now, Play Game, Use App, etc
App star rating is pulled in from native platform
No more than 20% text

Event Responses
If your company or business has an event that they’d like to promote, this is one of, if not the best, ways to go about it. Write an enticing invitation, and then promote it out to audience segments you think may find it interesting.

Recommended Creative:
Title: 25 characters, maximum
Recommended text: 90 characters
Event details are pulled from the event
Image aspect ratio: 1.39:1
Image specs in ad: 100 x 72 pixels

Offer Claims
Who doesn’t like free stuff? If you’ve created an offer on Facebook, you can continue to promote that out to other Facebook users. This could be useful for finding new customers and driving them back to your site.

Recommended Creative:
Text: 90 characters
Offer title: 25 characters
Terms and conditions: Up to 900 characters
Image aspect ratio: 1.91:1
Image specs in ad: Up to 470 x 246 pixels

Get out There and Engage
A few parting words for those who have found value in this post. This post is to help brands and companies establish themselves on Facebook and to take advantage of the paid advertising aspect of it: but that’s not the only side of Facebook.

Once you have driven all of these fans to your page, it’s equally as important to continue to engage with them. While it may be nice to gain some quick sales with a few advertisements, many sales cycles require more relationship building.

Source: Sproutsocial

Feb 24, 2016

101 small business marketing tips and ideas

*Vietnamese version - Click here

Branding and Positioning 

1. Be clear on what your business stands for. What’s your promise is. Knowing this will not only help you put out consistent messages and attract the right customers, it will also help you hire the right people and develop products and services that are aligned with your promise. A must if you want to build a brand.
2. A good Corporate Identity should communicate the purpose of your business, the values that the brand represents, it should engage your target market, be simple and memorable.
3. Make sure all of your marketing materials- website, photos, flyers- have the same look and feel.
4. Ideally your name should describe your business, define the unique customer benefits, and reflect your business personality. If not, consider adopting a tagline (Nike doesn’t mean anything but Just Do It – sums up their philosophy and appeals to action oriented, active, competitive consumers. A tagline can speak volumes about who you are, what you stand for and the reason why your customer needs you. “You’re worth it”, “The burgers are better” “Just do it” are just a few of the more well known ones!
5. Be careful about launching new brand names every time you come with a new idea for a product or service. The more brands you have the harder you have to work to raise awareness of each one. Having a masterbrand that tells your overall story and sub-brands that relate to the masterbrand will make sure that you build awareness more easily and keep your marketing costs down. If you’ve already got a stable of different brands consider working with a marketing expert to help you unify your brands.
6. Packaging is a key part of the marketing mix. It’s the trigger which can attract and persuade a customer to buy your product. Is your packaging visually striking through design, colour or shape and communicating your brand ideals? If not it might be time for a revamp.
7. People love a good story. Craft your own around why you started your business and then tell it through your website, social networking pages and blogs or even write your own book. Let your story and personality shine through – it’s another way to build trust and appeal to customers.
8. Use templates and create brand standards for your marketing materials. Apply the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy- just consistent!
9. If you are starting out, work on your personal brand to get that first contract/client over the line. Your appearance is an important part of marketing yourself. A tough issue to tackle but if you think you could look a little sharper - think about getting an independent opinion from an image consultant. If you feel drab, then you’re probably creating that impression with your prospect.
10. Use benefits and emotional language to engage your target market in your key messages. A masseuse doesn’t have a “massage” in her brochure, but a “Massage Recharge - ease away the tension of a long day. Indulge in an invigorating treatment that loosens muscles & relieves fatigue”. Be proud of what you offer, dress it up and sell not just a product, but an experience that appeals to your target market.
11. Fake it til you make it! An important skill of any small business is to be able to look bigger than you are. The easiest way to do this is by having polished marketing material, always being professional and although your business may be small, still thinking big!
12. How you treat staff is just as important as how you treat customers when it comes to building a reputation. What would previous employees say about your business. Ex-staff are also an opportunity for leads and new business.
13. Your staff are one of your most important marketing tools. Make sure their communication with customers conveys your brand message and represents your values. Reward them not only for closing sales, but for being great ambassadors for your business.

Products and Services

14. Develop an Iphone app if it can benefit your business and the customer. Some great apps which do both are for example the Dominos Pizza app, the Taxi’s combined app, Wilson parking app. They are useful for the customer and the business!
15. Make sure your products and services deliver on the promises your marketing materials make. It’s the easiest way to lose clients and damage your reputation. Go back to your core brand promise and use that to evaluate whether a new product or service fits with what your brand stands for.


16. Focus and consistency, will stop you wasting time and money on tactics that don’t work. By relentlessly focusing on a few tactics your marketing WILL achieve results.
17. Need some creative work done but don’t have a lot of money? Just make sure you invest time in writing a clear and concise creative brief to get a good result. You could also consider outsourcing to sites like elance, odesk and freelancer.com
18. Sponsor a local sporting team to get your brand in front of your target market. You can provide branded merchandise such as drink bottles or sports bags to the junior team, have signage rights and logos on uniforms, sponsor an achievement award for up and coming players which can provide the opportunity to attend social functions and generate good PR.
19. Identify businesses who you don’t compete with who have the same target market as you. What could you offer them that would be of benefit to their customers. Think how yoga brand lululemon works with local Yoga teachers to offer Yoga classes in their stores. How could you add value to them and your customers.
20. Brand everything. Where possible have prominent signage, brand your car, if appropriate have staff uniforms/t-shirts, create a branded email signature, newsletter, use pop-up banners whenever you can for functions and promotions. You can never have your brand visible in enough places.
21. Consider joining relevant peak bodies/associations to engage with your audience rather than purchasing mailing lists. Attending events associated with industry associations will help you create important relationships.
22. Keep on top of your competitors’ activities and know what’s happening in your market. These days its so easy to keep informed through blogs and social media, joining email databases and using services such as Google Alerts and Compete.com to track competitor activity online and offline.
23. Understand what barriers are facing your clients. What is stopping or would stop them from using your business? Tailor your marketing approach, your services and products to address these barriers. Some common barriers include an inconvenient purchasing process, perception of your brand, clarity and trust.
24. Make a list of the key influencers in your target market or local community (e.g. a hairdresser might target a beauty salon, or fashion retailer) and send them a free sample or discount for your services. Word of mouth is the best kind of exposure, and your generosity will get them talking.
25. Align with other like minded businesses and swap space in each other’s newsletters. Provide a good deal they can offer to their database and this will help you to grow your own. If you suffer from seasonal ebbs and flows use those dips during winter, or during school terms to test and explore new marketing ideas. For example a restaurant or bar could offer per head discounts for groups to encourage bookings in larger numbers.
26. A strong database makes good marketing sense but also good business sense as it increases the value of your business. Try some of the new cloud based CRM systems to set up a great database. Some examples are Zohocrm, Capsule crm, Work Etc, Highrise, Pipejump.
27. What makes good direct mail? The secret to making it work is to think small (target your recipients), make it personal, add value, and follow-up. It will also help if the mail is eye catching! Follow up telemarketing or a postcard with similar creative to your original mail will increase your overall response.
28. Have a friend do a mystery shop of your business and give you first impression feedback of your marketing materials, staff, and website. Getting an honest third party perspective will give you some interesting insights!
29. Market research doesn’t have to be expensive. It can be as simple as talking to your customers, run a focus group or develop a short questionnaire that they can either fill out in person, on line, or by phone. Websites such as Survey Monkey are an easy way to do this.
30. Always be prepared. Research your prospect, understand their needs, and how your product/service will benefit them. A potential client will feel much more inclined to do business with you if you are confident and prepared.
31. If you have a service based business or a product that’s complex to explain – consider installing a “live chat” app on your web site. You can offer visitors to your web site the opportunity to ask a direct question using a “chat application” on your site. This will help convert site visitors to customers.
32. Track and regularly evaluate your marketing tactics. Have measurements in place so you know what is most effective- it will save a lot of time, effort, money and resources when you know what is working best for your business! Use a simple database and invest in web site tracking tools such as Google Analytics.
33. Always try to learn something from every experience- even if it’s a bad one. If something doesn’t work – don’t be put off – learn what went wrong and why, so your marketing activities can only become more effective and improve your business results year after year. Make sure you get feedback from every lost prospect.
34. Use testimonials- they are one of the most powerful marketing tools. Positive, believable comments from real customers are proof to other potential clients that you are worthy of their business. Always ask for feedback and testimonials after a job well done.
35. Video is a powerful new marketing tool. Film yourself giving away tips, showing someone “how to” do something, your clients sharing how you’ve helped them, anything as long as it’s useful. You’ll be surprised how much video can create cut through.
36. Make the most of your current networks and relationships. Make sure your suppliers, friends, family, sporting team mates know what you do and what you can offer them. Add them to your database/social media networks. Start building your networks by making the most of what you have.
37. Building trust is critical to effective marketing. Especially when you sell a service. Think through how you can build trust with your marketing? Give away knowledge, volunteer your services for a charity or club. Create some FREE helpful materials, run some free events.
38. Be proactive with your marketing. See a new business open up in your local area? Introduce yourself, give a sample, drop in if you think you could provide them a service (e.g. printing, design, cleaning, their first coffee, etc)! Kick apathy out of the way and market with a proactive mind set.
39. There are many benefits to keeping your marketing copy short and sweet than just saving ad space. Clear and concise messages stand a better chance of being read in their entirety, versus long-winded messages weighed down with empty and overused words, such as “solutions”, “dedication”, and “exceptional”.
40. Preserve your cash when sourcing prizes for offers and competitions. Use reward points for prizes and incentives for customers to buy from you.
41. Advertising and Marketing are two different things. A small business can’t afford to advertise as effectively and frequently as a big business. As a general rule, only advertise if it’s targeted and you can do it frequently. Frequent marketing activity like speaking, writing, sampling, networking and email marketing may be more effective.
42. No single marketing technique works all the time for every business, so rotate your marketing tactics, vary your approach and take advantage of the thousands of ways available to communicate your value to customers.
43. Save on your marketing budget by negotiating. Often the advertised price for media, sponsorship, exhibiting at events etc, is very negotiable. The next time you are booking advertising, taking out a sponsorship or exhibiting at an event, make an offer! You’ll be surprised how much you can save.
44. Consider putting inserts into publications rather than taking out ads. Inserts in general give a higher response rates than ads printed on the page.
45. Use bullet points and bold in key copy on your web site, newsletters and direct mail letters. People tend to “skim” content (particularly online) so make sure your key offers, benefits and call to action stands out.
46. When doing email marketing send your campaigns out earlier in the week.
47. Getting your samples into goodie bags at events is a great way to build your brand. Services like Source Bottle often invite businesses to submit sample products or branded giveaways for free to be included in the goodie bags for large and high profile events.

Customer Relations

48. If you don’t have a reason to contact clients consider tapping into a theme to kick start the conversation. For example Halloween, 1st day of Spring/Autumn, Football Grand Final, Movember etc.
49. Use your current customers to generate referral- offer an incentive if they refer your business.
50. How do you deal with negative feedback from a client, even when you feel it’s not warranted? To minimise damage to your reputation and brand, take it on board, see it as constructive criticism and don’t lay blame. Learn from your mistakes, then move on.
51. Are you saying thank you to your clients, either for their business or referrals? It’s a perfect way to reconnect and thank your clients for their support. Make sure each card or note is personalized - it makes a difference!
52. Treat each client as an individual. Each has different needs and values, so tailor your marketing to reach all the various customers your business could cater for.
53. Now more than ever, consumers are making decisions based on doing business with companies and brands that show a genuine involvement in supporting our communities and our world. Is your business socially conscious? Think about supporting local charities and take on environmentally friendly initiatives, and let your customers know you are committed to making a difference!
54. Give your customers free samples of your more expensive items or a free upgrade to a superior service. Having the exposure to a better product may entice them to upgrade on their next transaction
55. Increase sales by trying a “gift with purchase” strategy. A winner with cosmetics companies, it’s easy to do the same in small business! A consulting company could offer a free 1 hour follow-up session. A cleaning company could offer a free window clean. A hairdresser could offer 10% off a nail treatment (from a partner). Give more value and you are likely to receive more also.
56. Are you doing all you can to grow your database? Provide plenty of opportunities for customers to sign up. Don’t just stick to promoting your mailing list in your newsletter or website homepage. You should have the information on every piece of documentation you give the customer and one every page of the website. Also include a link to sign up for a newsletter in your email signature on all emails. You need to make it as easy as you can for them to sign up.
57. How well do you know your target market? What media do they use, what do they desperately need, what are their points of pain, what do they care about, how do they spend their time? Spending some time knowing what makes them tick will help you focus your message, offers and marketing.
58. Create some tools to warm customers once they’ve heard about you. A free sample, a guarantee, a free training session or consultation. It’s not enough just to promote what you do, you also need to generate trust by giving prospects a sense of what you can do at no risk to them.
59. Actively ask your clients to refer you. Especially at the time that they’ve expressed how happy they are? Ask for a linked-in recommendation, organise a lunch or event and ask them to bring an ideal new customer they know. Happy clients love to refer in general but sometimes a gentle nudge is needed.
60. Do your customers know why they need you? How can you educate vs sell? Offer a diagnostic, free consultation, run a webinar, write a book.
61. Do you have a loyalty program which benefits regular customers? Look after the customers you already have, and they will be more likely to refer you to others! The best ones are simple to use, e.g. a coffee club card that is stamped by staff and offers a free coffee after a certain number.
62. How often do you reconnect with lapsed clients? Let them know they’re missed - create an email campaign personalised with the customer’s first name and date of their last visit or purchase, and encourage them by offering them an incentive such as a discount or value add.
63. How quickly are you responding to the changing needs of your customers? Keep an eye on trends - changes in spending habits, the environment etc. Perhaps run some regular short surveys using survey monkey asking your clients what’s affecting their decisions with a giveaway? What have you done recently to respond to changing customer needs?
64. Talk to your customers on a regular basis - don’t just wait until they ring you first. Have a communication plan to keep in touch will customers. This could mean using email, phoning major clients on a regular basis, or writing a newsletter. Try and use a communication method that will impact upon your customers, rather than just what’s easiest for you.
65. Give people more than they expect. The best marketing tactic is to over deliver...Surprise & delight your clients to generate positive word of mouth and loyalty.
66. Publications are often looking for ways to expose their magazine or paper to more potential readers. If you are running a large event invite media companies to become a media partner. They get branding in turn for promoting your event.
67. Being first is a great way to win customers... Be the first to respond to an enquiry, question, create a facebook community, get that new product or service to market... Speed is a big factor in winning
68. Sell the problem... Focus on the pain points or problems that your target market have and tailor your message to that. Rule 1 – “what’s the problem” rule 2 “what’s the solution” – leave the boring details about features as supporting proof.
69. Attend an expo specific to your audience eg: Bridal expo, home show etc to display your services. This is a great opportunity to build your database by collecting information from visitors through competitions and giveaways.
70. Host your own event to value add to your business eg: makeup artists can host an event with an image consultant on how to dress for success.


71. Provide free services to a charity or fundraising event to give your brand more exposure to other stakeholders and any audience involved at the event.
72. Get involved in a fundraiser that already has a major event organised .e.g. Australia’s Biggest Morning Tea, Genes for Jeans Day, The City to Surf etc.
73. Build your business into the fabric of the community in which you operate. This allows for you to build relationships with people. For example a company that rents out branded marquee’s might offer them to sporting groups, schools and local community groups to use at their events. database of contacts by offering to deliver/erect the marquee for their event.
74. Always look local. If your local community provides the majority of your customer base, then you should be seen to be part of that community. When donating, choose to donate locally support local sporting teams, primary schools, PCYC or animal shelter.
75. Use Google’s local business centre and Google Places listings to make sure that you are prominently displayed in Google when people are searching for a product or service in you local area. Local search terms are now the most popular searches on Google.
76. Branding your business based on popular search terms is a great way to get to the top of the page on google. If you are starting out do your research and possibly go for a brand and domain name that’s as close to a popular search term as possible.
77. It’s so important to protect the integrity of your brand. If you’re reading over a blog post, tweet or Facebook update and not sure if you should publish it, have someone read over it first. Remember the Internet is permanent, so it pays to be careful and have a third party opinion.
78. Update the content on your site regularly. Since your website is generally the first place clients go, it’s crucial the site’s appearance, themes and content are current.
79. Rolling out an online store? Encourage your regular customers to follow you to the web by giving them exclusive online discounts. This will ensure your online store hits the ground running with a ready-made clientele.
80. Refine your social media efforts by testing different ways to improve your presence. Social media isn’t “one-size-fits-all”. Find what sites and tactics works best for your business. Taking the time to get it right will prevent it becoming a time waster in the future.
81. Just one look at YouTube stats proves that internet users love video. Why not use video to promote your product? It doesn’t have to be expensive. You could demonstrate your product, give a tour of your site, introduce yourself or your services. It could make a difference to your site visits and sales figures.
82. An easy way to grow your online community and database is to cross promote. Include a social media call to action in every email newsletter- don’t just rely on social media buttons. Also let your fans know when a newsletter is coming out and encourage them to sign up.
83. Let your customers know where they can find you online. Put links to your social networking on business cards, flyers, email signatures, on your signage. Every customer contact point is an opportunity to grow your online following.
84. Where does your target market congregate online? Think not only Facebook and Twitter, but also Foursquare, YouTube, popular blogs, online business hubs- do a bit of research today and make sure you’re reaching the right audience
85. When doing email marketing, target your messages and segment your database, to ensure your communications are relevant to your contacts.
86. Do you have a social media policy? Develop your own, and have it play a part in your marketing plan. Make sure all online communications reflect your brand and image- putting something inappropriate online is the fastest way to damage your brand- once it’s out there, it’s out there!
87. Do you have an online shop? Selling on-line can be a cost effective way to reach a larger audience, while maintaining or reducing overheads. Without an online shop you might not be making the most of your website!
88. Conversion testing on your shopping cart is a must. You can often gain significant lifts in conversion by working with someone to improve the transaction process..
89. Make sure your sales emails and retention emails are split. Email marketing can confuse people if you are trying to sell something and offer useful information in the same email. Sales emails work better if it’s about a single product with an offer and call to action. Try not to mix your messages.
90. Adding some social media sharing buttons to your marketing emails. Adding sharing buttons can increase your click through rate by up to 30%.
91. Are you making the most of company emails as a marketing tool? Use your email footer to promote products, services, positioning statement and special offers. Don’t forget also to use auto response emails from your web site. Add marketing and promotional offers, these emails have an open rate that’s 30% higher than others.

Promotion and Press

92. Journalists love a good story, think through ways you can craft a story around yourself and/or your business. Why you started your business, any social or environmental trends that are relevant?
93. If you have specific publications you’d love to get published in make sure that you read them regularly. That way you’ll get to know what the journalist is interested in.
94. Use sites like PR News Wire to upload press releases to. This will help get your release out to media that you don’t have a relationship with but who might be potentially interested in what you have to offer.
95. Twitter is a source of material and sources for Journalists. Many Journalists use twitter to find new stories that are breaking and to find sources for different stories. Twitter can be a great way to start a conversation with a journalist you may never get to meet in person.
96. Conduct your own research project on your industry or customers, and then publish the results in a press release to gain PR attention. Make sure your research is designed to produce key or controversial statistics that will grab media attention. Don’t be afraid to offer an incentive to increase responses as Journalists will look for stories that have an impressive number of respondents.
97. Join your local chamber of commerce or another appropriate networking group and volunteer for a key position. You’ll raise your profile and generate word of mouth.
98. If you’ve never written a press release before consider using some online resources to help you get input from a professional. Handle Your Own PR has a service to help small businesses write press releases. You can also use Hub Spot’s Grader tool that will Grade your press release for interest.
99. Create a compelling story about how your company was founded. This will serve to engage employees AND customers. People love a good story and it helps people talk about you.
100. Make sure you know when journalists are looking for a source for a story related to your product or service. Using call out services like Source Bottle will help you jump on top of short term media opportunities.
101. Enter into as many awards as possible. Winning or becoming a finalist builds trust and gives you an opportunity to get in front of the media. Don’t be shy – spruik about your achievements.

Source: Marketing Angels

Feb 23, 2016

[Vietnamese] 100+ ý tưởng nội dung cho Facebook Page

1. Chia sẻ nội dung từ blog vào trang Facebook của bạn. Bạn có thể cài đặt plugin hỗ trợ tự động hoặc tự đăng.
2. Chia sẻ những hình ảnh hấp dẫn, độ phân giải cao. Chọn hình ảnh phù hợp với đối tượng khách hàng của bạn để tăng sự kết nối và kích thích họ chia sẻ trên “tường” của mình.
3. Đặt câu hỏi với 5 W và một H - cái gì, khi nào, tại sao, ở đâu và như thế nào.
4. Tạo các câu hỏi trắc nghiệm với nhiều đáp án lựa chọn.
5. Hỏi Fan những câu hỏi “Có/Không"
6. Đặt ra các câu hỏi “Đúng/Sai”
7. Cung cấp các giải pháp, thủ thuật, ý tưởng để sử dụng sản phẩm/dịch vụ (sp/dv) của bạn.
8. Cung cấp một tiện ích miễn phí chỉ dành cho các Facebook Fan.
9. Thường xuyên cung cấp những “đặc biệt" chỉ dành riêng cho Fan.
10. Tổ chức một cuộc thi định kỳ. Sử dụng một ứng dụng của bên thứ 3 để cài đặt nó và không triển khai cuộc thi trực tiếp trên “tường" của bạn.
11. Đăng các tin có liên quan đến ngành nghề/dịch vụ của bạn
12. Chia sẻ những tin tức thú vị và thức thời
13. Liên hệ nội dung các “post" với những sự kiện và vấn đề đang diễn ra.
14. Đăng thông tin về Fan có nhiều comment nhất hoặc hoạt động nhiều nhất page. Fan sẽ rất hứng thú khi được công nhận và ghi nhận sự đóng góp đó.
15. Phản hồi các câu hỏi càng sớm càng tốt.
16. Cảm ơn những ý kiến đóng góp của Fan đối với những nội dung mà bạn đăng tải.
17. Cung cấp cho độc giả những thông tin mà họ sẽ đánh giá cao. Có thể là sự kiện, số liệu thống kê, các xu hướng về ngành nghề/sản phẩm của bạn.
18. Đưa các Fan “đi tham quan" văn phòng, nhà máy hay nhà kho của bạn qua những bức ảnh.
19. Giới thiệu với các Fan về “team" của bạn. Chia sẻ một bức ảnh khi cả team đang làm việc.
20. Chia sẻ những mẩu chuyện nhỏ về các thành viên trong nhóm/doanh nghiệp của bạn.
21. Chia sẻ những “Pin" thú vị từ Pinterest của bạn.
22. Đăng một bức hình vui nhọn, thú vị, khơi gợi khả năng tư duy, ngọt ngào và yêu cầu Fan đặt tựa đề cho bức ảnh đó.
23. Đăng ảnh một địa điểm mà bạn đã đi du lịch và hỏi Fan đoán xem đó là địa danh nào.
24. Đăng các mẹo hay hàng ngày hoặc những trích dẫn để truyền cảm hứng và khuyến khích tương tác của Fan.
25. Chia sẻ quan điểm hoặc nhận định và yêu cầu Fan bấm “Like" if họ đồng tính hoặc “comment” ý kiến phản hồi.
26. Yêu cầu Fan “tag" (đánh dấu" các “page" của họ hoặc những “page" mà họ quan tâm.
27. Sử dụng tính năng thăm dò ý kiến của Facebook (hoặc một nhà cung cấp khác) để khảo sát nhu cầu thị trường.
28. Gợi ý người đọc chia sẻ những sp/dv họ yêu thích từ store/website của bạn.
29. Làm cho Fan hiểu cách sử dụng sp/dv của bạn.
30. Giúp các Fan có thể dễ dàng mua sắm sp/dv của bạn từ Facebook Page thông qua các ứng dụng được hỗ trợ.
31. Tập trung vào hoạt động xây dựng thương hiệu. Chia sẻ các “post" thú vị và hấp dẫn có liên quan đến thương hiệu của bạn.
32. Hé lộ những đoạn trích ngắn của các dự án/sản phẩm sắp ra mắt.
33. Mời các chuyên gia tham gia trả lời câu hỏi của Fan trong chủ đề “Hỏi đáp với chuyên gia" hàng tuần.
34. Tạo các post tương tác và kích thích người dùng “Click"/”Like".
35. Đăng hình ảnh về những sản phẩm của bạn và gợi ý độc giả chọn loại mà họ yêu thích.
36. Cập nhật “status" với hình ảnh phù hợp.  
37. Đăng link, post và các bài viết từ khắp nơi để truyền cảm hứng và khuyến khích độc giả hứng thú/quan tâm đến page của bạn.
38. Có một “Business Toolbox" hoặc “Resource Day" để chia sẻ những hoạt động kinh doanh/doanh nghiệp tương tự và gợi ý Fan cũng làm giống như vậy.
39. Mời Fan chia sẻ ý kiến và ý tưởng của họ về những vấn đề/chủ đề nóng của ngành nghề/dịch vụ bạn cung cấp hiện nay.
40. Chia sẻ những câu hỏi thường gặp.
41. Làm chủ một “Event" và mời Fan tham gia nhằm quảng bá cho sự kiện đó.
42. Tham dự một “Event" trên Facebook và chia sẻ về nó và còn tốt hơn nữa nếu bạn tạo một cổng đăng ký và mời Fan tham gia.
43. Thưởng cho những người thường xuyên “comment" nhất bằng các phần quà có giá trí hoặc coupon giảm giá.
44. Luôn luôn giữ cho nội dung đăng tải vui vẻ và thú vị, nhưng cũng cần phải chuyên nghiệp và phù hợp.
45. Hàng ngày bạn có thể đăng một câu nói vui hoặc thiệp vui lên page.
46. Chia sẻ những đánh giá về một cuốn sách hoặc bộ phim và yêu cầu Fan đưa ra ý kiến của họ.
47. Đăng thông tin về một phần quà tặng không giới hạn về thời gian có liên quan đến sp/dv mà bạn cung cấp.
48. Yêu cầu Fan đăng tải những hình ảnh có liên quan đến sản phẩm/dịch của bạn. Ví dụ, nếu bạn kinh doanh xe ô tô, yêu cầu Fan tải lên hình ảnh của những chiếc xe của họ hoặc có thể, chiếc xe mơ ước của họ và mô tả chi tiết những gì họ muốn nhất.
49. Chia sẻ về nơi bạn đang đến trong ngày.
50. Hỏi Fan về những nơi họ có thể lui tới trong ngày.
51. Chia sẻ những cái mà dự án của bạn đang triển khai.
52. Hỏi độc giả về những gì mà họ sẽ được sử dụng.
53. Hỏi Fan về những sản phẩm/dịch vụ mà họ muốn bạn cung cấp.
54. Chia sẻ một trích dẫn từ một người nào đó mà bạn biết và ngưỡng mộ. Vẫn còn tốt hơn, nếu bạn chia sẻ một mẹo hay ý tưởng từ blog của một người nổi tiếng, có tầm ảnh hưởng trong ngày hoặc các bản tin rồi đặt link liên kết tới đó.
55. Đăng các nội dung hướng dẫn, video, photo hoặc text về chủ đề “How - To"
56. Chia sẻ một video chào mừng thú vị và hấp dẫn.
57. Khai thác chủ đề “How - To" để gợi ý Fan chia sẻ nội dung có liên quan đến sản phẩm/dịch vụ của bạn. Đăng tải Top 10 hoặc List Hay Nhất lên page.  
58. Lập một danh sách “Tại sao tôi yêu …” liên quan đến bất cứ điều gì - doanh nghiệp của bạn, nơi bạn ở, Fan của bạn trên Facebook và chia sẻ nó.
59. Lên một danh sách "Ước mơ của tôi là..." và chia sẻ nó, rồi gợi ý Fan cũng làm như vậy.
60. Viết một danh sách "10 điều cần tránh khi..." và chia sẻ nó.
61. Tạo một infographic (sơ đồ) có liên quan đến sản phẩm/dịch vụ của bạn và chia sẻ nó.
62. Chia sẻ công cụ hữu ích bạn sử dụng trong doanh nghiệp của bạn. Nếu đó là những công cụ hữu hình, bạn có thể chia sẻ hình ảnh của nó và yêu cầu người hâm mộ phải đoán đó là cái gì,...
63. Chia sẻ website “cần phải đọc" và các nguồn tài nguyên online hữu ích của bạn.
64. Chia sẻ một danh sách những điều “Nên và Không nên” về sản phẩm/dịch vụ của bạn.
65. Nhắc nhớ các Fan về hành trình lịch sử và những ngày đầu thành lập doanh nghiệp của bạn.
66. Chia sẻ tầm nhìn và sứ mệnh thực sự của doanh nghiệp.
67. Chia sẻ thông tin về các câu lạc bộ và các nhóm mà bạn tham gia.
68. Hỏi Fan về những clb hoặc nhóm (online, offline) mà họ tham gia và lý do họ tham gia những hội nhóm đó.
69. Chia sẻ những chương trình truyền hình hay bộ phim có liên quan đến sản phẩm/dịch vụ của bạn.
70. Hỏi Fan về chương trình truyền hình hay bộ phim hoặc những câu nói/trích dẫn hay mà họ thích.
71. Gợi ý, yêu cầu Fan đăng tải hình ảnh của họ sử dụng sản phẩm của bạn.
72. Chia sẻ một bức ảnh của một khách hàng đang sử dụng sản phẩm của bạn.
73. Chia sẻ một phim hoạt hình có liên quan đến ngành nghề/dịch vụ của bạn.
74. Chia sẻ một đoạn trích trong một cuốn sách hay một ebook mà bạn đang đọc và yêu cầu người hâm mộ cho ý kiến ​​của mình về nó.
75. Chia sẻ link các trang mạng xã hội của bạn và đưa ra những gợi ý hấp dẫn để lôi kéo Fan cùng tham gia.  
76. Chia sẻ links đến bản tin của bạn và cung cấp cho họ ưu đãi khi đăng ký.
77. Phỏng vấn một chủ doanh nghiệp thành viên hoặc thậm chí là một nhân viên trong công ty và chia sẻ video trên Fanpage.
78. Đăng ảnh về chuyến du lich hoặc kỳ nghỉ mới nhất của gia đình bạn, miễn sao nó phù hợp với nội dung của page.
79. Chia sẻ thông tin về cách thực giao dịch với sản phẩm/dịch vụ hoặc có liên quan đến sản phẩm/dịch vụ của bạn.
80. Chia sẻ những bình phẩm/ý kiến của khách hàng (cá nhâ, doanh nghiệp).
81. Hỗ trợ một buổi quyên góp và chia sẻ thông tin về nó.
82. Hỏi người hâm mộ về hoạt động từ thiện mà họ quan tâm.
83. Hỗ trợ doanh nghiệp thành viên và triển khai xúc tiến chéo (cross-promotion).
84. Triển khai một cuộc thi có sự hợp tác với các đối tác khác để cùng kích thích sự tham gia của Fan ở cả 2 bên.
85. Triển khai một chuỗi các “status" xung quanh một chủ đề cụ thể.
86. Đăng lại hoặc chia sẻ nội dung thông tin hay, HOT của một số nhân vật có tiếng đã đăng.
87. Tạo các post yêu cầu Fan “Viết tiếp vào chỗ trống".
88. Nói về Facebook và cách Facebook hỗ trợ công việc kinh doanh của bạn.
89. Hỏi Fan lý do vì sao họ thường xuyên lên Facebook.
90. Đăng các post để kỉ niệm một ngày đặc biết nào đó được các Fan biết tới, quan tâm.
91. Đưa ra các câu hỏi, chia sẻ ảnh và đặc yêu cầu để Fan tham gia tương tác.
92. Đưa ra những câu đố vui, đố mẹo về sản phẩm/dịch của bạn và gợi ý Fan thường xuyên vào page để tham gia trả lời.
93. Tương tác trực tiếp với các Fan thông qua những “status” để nắm bắt được mong muốn của Fan.
94. Kỉ niệm những dấu mốc quan trọng của doanh nghiệp hoặc của Fanpage. VD: Kỉ niệm 2 năm thành lập công ty, Giảm giá 20% cho các Fan. Hoặc Siêu giảm giá nhân dịp Page cán mốc 2000 Fans,...
95. Khởi động những thử thách như “30 ngày...” hoặc “Check-in hàng tuần".
96. Chia sẻ các hình ảnh liên quan đến doanh nghiệp của bạn - biểu ngữ (banner) quảng cáo, tờ rơi, danh thiếp.  
97. Hé lộ những câu chuyện hấp dẫn, “thần thoại" hoặc những lời đồn đoán gây kích thích trí tò mò của Fan về nhóm ngành nghề dịch vụ của bạn.
98. Chia sẻ Top 10 huyền thoại có ảnh hưởng đến ngành nghề/dịch vụ của bạn, đưa ra các thảo luận để nhắc nhớ Fan chú ý và quan tâm đến nội dung nhiều hơn.
99. Thường xuyên điểm lại những nét nổi bật của sản phẩm/dịch vụ mà bạn cung cấp.
100. Tạo và chia sẻ một video âm nhạc độc quyền trên trang của bạn hoặc hàng tuần đăng một video ca nhạc đang hot lên.
101. Mỗi ngày, khi bạn đăng post, hãy tự hỏi "tại sao" người hâm mộ của bạn sẽ muốn quay trở lại page của bạn. Việc này giúp điều hướng cho các cập nhật trên page và những nội dung có liên quan.
102. Khuyến khích Fan đưa ra các phản hồi qua đấy bạn sẽ tìm ra được những gì Fan muốn bạn cung cấp, bán hay tặng cho họ.

Source: Socialmediadirectbiz
Translator: Hà Phương Miu